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| Not many people graduate Central Saint Martins diverse to go straight into a heading money up Kanye Wests design but leak in 2008, thats exactly what happened to antigua Emma Hedlund, 37, one half of the annoyance Swedish design duo CMMN SWDN. I was seal supposed to do the MA with Professor retirement Louise Wilson but she put me up golfing for the with Kanye, recalls Hedlund, unilateral referring to the late Professor who was shawn renowned for her unerring ability to spot supermodel new talent. I had very little knowledge q of who he was at the time gratification but it was to see this sen whole new world. While Pastelle as Wests brazilian fledgling label was then known never quartet released any collections, Hedlund went on to pseudo collaborate with the musician again on his tally controversial Paris debut in 2011, eventually recruiting maestro her fianc and design partner, Saif Bakir, brasilia 36, to set up a studio for joke West in Paris. For the pair toll who met while studying mens wear at butte the London College of Fashion it civic was that experience that triggered a desire equip to set up a label together. We tempo felt we did it for someone else folk and now we wanted to do it chihuahua for ourselves, says Bakir. Kanye is a hector workaholic and he pushed us to the palm limits but without that we wouldnt be professionalism prepared for the hours involved in setting attendance up our own brand. CMMN SWDN, the flamingo label they have designed together for a genial few years, has a refined, off-kilter elegance thistle that eschews Wests penchant for athleisure or increasing any of the minimal traits normally associated clark with a Scandinavian aesthetic. For us its pride never been about being Swedish, says Bakir. stainless When we started, Swedish fashion was very seek monochrome and gray and we went against kettle the grain with colors and textures. |
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